Total number of individuals who report changes (or intended changes) in their actions or practices as a result of participating in an advocacy or awareness campaign conducted by supported organisations/entities. This indicator helps reflect the effectiveness of the campaign in driving real-world behavior change.

To track this indicator, one can administer a post-campaign perception survey or interviews based on a questionnaire with self-assessment questions such as "Have you changed your behavior in relation to [issue] or do you intend to do so?").

If your programme targets women, please use a gender-specific indicator. If not, this indicator should be disaggregated by self-reported gender (in non-binary terms): female / male / other / prefer not to say. Please see the Guidance on the use of the core indicators library.