ALL-016

Number of people self-reporting a change in their attitudes from advocacy/awareness campaigns

Medium Cumulative number Customizable

Definition and Methodology

Total number of individuals who indicate a shift in their beliefs, opinions, or attitudes regarding a specific issue after engaging with an advocacy or awareness campaign conducted by supported organisations/entities. This indicator helps reflect the impact of the campaign on influencing attitudes and perspectives.

To track this indicator, one can administer a post-campaign perception survey or interviews based on a questionnaire with self-assessment questions such as "Has your atitude towards [topic] changed?" "Do you consider your attitude to now be more supportive of [topic]?").

If your programme targets women, please use a gender-specific indicator. If not, this indicator should be disaggregated by self-reported gender (in non-binary terms): female / male / other / prefer not to say . Please see the Guidance on the use of the core indicators library.

Key Information

Unit of measurement

Cumulative number

Example Data Source

Post campaign surveys PP records

Customizable

Yes

Programme Areas and Funds

PA01PA03PA04PA05PA06PA07PA08PA09PA10PA11PA12PA13PA14