Number of people self-reporting a change in their attitudes from advocacy/awareness campaigns
Definition and Methodology
Total number of individuals who indicate a shift in their beliefs, opinions, or attitudes regarding a specific issue after engaging with an advocacy or awareness campaign conducted by supported organisations/entities. This indicator helps reflect the impact of the campaign on influencing attitudes and perspectives.
To track this indicator, one can administer a post-campaign perception survey or interviews based on a questionnaire with self-assessment questions such as "Has your atitude towards [topic] changed?" "Do you consider your attitude to now be more supportive of [topic]?").
If your programme targets women, please use a gender-specific indicator. If not, this indicator should be disaggregated by self-reported gender (in non-binary terms): female / male / other / prefer not to say . Please see the Guidance on the use of the core indicators library.
Key Information
Unit of measurement
Cumulative number
Example Data Source
Post campaign surveys PP records
Customizable
Yes