Number of people self-reporting a change in their knowledge from advocacy/awareness campaigns
Definition and Methodology
Total number of individuals who, after participating in an advocacy or awareness campaign conducted by supported organisations/entities, indicate that their understanding of a specific issue has improved. This indicator helps reflect the effectiveness of campaigns in educating and informing the target audience.
To track this indicator, one can administer a post-campaign perception survey or interviews based on a questionnaire with self-assessment questions such as "In your view, has your understanding of [topic] improved?").
If your programme targets women, please use a gender- specific indicator. If not, this indicator should be disaggregated by self-reported gender (in non-binary terms): female / male / other/ prefer not to say. Please see the Guidance on the use of the core indicators library.
Key Information
Unit of measurement
Cumulative number
Example Data Source
Post campaign surveys PP records
Customizable
Yes