Number of advocacy/awareness-raising campaigns carried out
Definition and Methodology
Total count of distinct advocacy or awareness-raising initiatives, whether physical or online, conducted by supported organisations/entities. These campaigns should be evidence-based (informed by research) and designed to promote awareness, engagement, or action on a specific issue. Single actions (such as an online petition) do not count towards this indicator. Rather, this indicator tracks structured efforts / multiple actions to influence public opinion, raise awareness, or mobilize support for a cause or policy through digital or in-person channels. Examples of digital channels include social media campaigns, email campaigns, webinars, and targeted advertising. Examples of physical channels include: community outreach events, public demonstrations, rallies, or marches; distribution of printed materials; town hall meetings, workshops, or public seminars; and street theatre, exhibitions, or door-to-door advocacy.
A campaign is considered "carried out" when it has been fully implemented or launched and demonstrates tangible activities, such as published content, hosted events, or disseminated materials.
The same campaign repeated several times over the Grants period should only be counted once.
Key Information
Unit of measurement
Cumulative number
Example Data Source
Project Promoters’ records Online visual/audio/video material produced as part of the campaign Website and social media accounts